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  • Month: January 2024

Iceland’s Unique Christmas Approach: Skipping the Ad for Customer Care

Iceland’s unique christmas. This year, Iceland, the supermarket chain, did something pretty unexpected. Instead of rolling out a flashy, attention-grabbing Christmas ad, they decided to opt out altogether. Why? Well, their managing director, Richard Walker, made it crystal clear: it’s all about their customers. With almost a third of people [...]